LET'S TALK SPORTS LAW

[Authors: Meet Patel, Final Year Student, Damodaram Sanjivayya National Law University (DSNLU), Visakhapatnam] Indian cricket has evolved into a multi-billion-dollar commercial ecosystem where endorsement contracts function simultaneously as intellectual property licences, marketing instruments, and contractual risk allocators. This article critically examines three core dimensions of endorsement agreements in Indian cricket: (i) the enforceability and proportionality…

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